Based in Canada, Mejuri is an affordable luxury jewelry brand that sells mens and womens fine everyday jewelry online and in-store as well. Meller 15. Explore the brands website and/or social media for contact details. What is a Collab? Why Is Instagram Flagging My Post as Branded Content? Customers own accounts of their time spent with Headspace are frequently highlighted. 1. The next brand to mention in the list of brand that works with micro influencers, is Coca-Cola. Working with micro influencers helps brands avoid putting all of their eggs in one basket. Gillette 14. MAC Cosmetics is a leading makeup brand founded in 1984. A major prediction about influencer marketing trends in 2023 is that more and more brands will turn to micro influencers. His high engagement rate on Instagram has earned him sponsorship and partnership deals with designer brands such as SunglassHut South Africa, 4th Street Wine, H&M, Elemis, and Consol glass, to name a few. We recommend posting quality content with these hashtags to get noticed by the brand. Your strategy lays the groundwork for your entire campaign and can either set you up for success or disappointment. Because it collaborates with influential users to promote its products on Instagram, the coffee company has become one of the most popular brands on the platform. To tag a brand on social media, you can include the companys profile name in your posts caption or in comments, using @ tags. This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to boost the ROI of your influencer campaigns. He is considered as one of the top micro influencers on Instagram in 2022. can also be a good way to get noticed by the brand. is one of the biggest social media campaigns on Instagram. 6-10% sale commission, access to free Knix products, exclusive discounts, previews of launches, and more. To become Canons brand ambassador, you can visit a Canon office near you with your portfolio. Mejuri, based in Canada, is a high-quality, reasonably priced line of everyday jewelry for men and women that is available both online and in brick-and-mortar stores. Although already a globally known brand, Coca-Cola had success with its brand ambassador program which targeted European content creators in the travel, food, sports, and fashion verticals. You can attract the attention of brands if you use relevant hashtags in conjunction with interesting content. 6,000 athletes representing 160 different sports. If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. Micro Influencers Have Strong Success Metrics Most micro influencers work with brands regularly. Now, here are four ways to use these micro-influencers to gain more customers. Some brands utilize influencer marketing agencies or software, enlisting the help of experts and tools that take the grunt work out of content creator scouting. Building your influencer community is an important part of marketing on social media. Work together to advertise and promote their goods and services. Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers influencers with between 1,000 and 100,000 followers. A post shared by HelloFresh US (@hellofresh). Dunkin can partner up with small-time bloggers as well as huge celebrities such as Charlie Damelio regularly. Reaching out to influencers, communicating with them, contract and legal details, drafting content briefs and content management are a few of the major tasks involved in the process. In this guide, well explore TikTok influencer pricing and the factors that affect how much TikTok influencers charge. The first brand that works with micro influencers on the list is Daniel Wellington. Partner with them to create content and promote their products. Their daily, Sign up on their website to join their global ambassador community as an influencer. Ross Brand is an award-winning live-streaming strategist who helps: 1. creators & entrepreneurs monetize their talent and expertise. Audible Amazon's audiobook arm, Audible, is one of many global brands that work with micro-influencers. They have a team of specialists who look over applications and narrow down the field. Use Campaign-Specific Hashtags. The ambassadors receive a budget that they can use to engage their communities and audiences. The lowest level is Nano Influencer with less than 1,000 followers. Contrary to other beverage companies that use traditional marketing strategies, La Croix prefers micro-influencers and programs such as Whole30 nutrition to showcase their products . Taking a closer look at influencer marketing statistics provides some insight. Top 20 Brands That Work With Micro Influencers 1. Thats where micro influencer agencies come into play. Their consistent brand partnerships make them experts at promoting brands or products on their Instagram. A post shared by Banana Republic (@bananarepublic). So, how frequently should you post on social media? If youre a micro-influencer with an engaged audience, this article will teach you everything you need to know about working with brands. Instead of luxurious celebrity bathrooms or carefully designed commercial sets, many of the images were taken in an ordinary bathroom that the typical viewer was likely to use or encounter. Some of the small brands working with micro-influencers include: There are a few ways brands can find influencers to partner with. HelloFresh 13. Jimmy Dean. Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. They have run. The last brand that works with micro influencers on the list is Headspace. They are doing exactly what we hoped they would. Using hashtags can boost your efforts while looking for brands to collaborate with you. You should start reaching out to companies once you have established your own personal brand. Theres no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Influencer marketing is an excellent way for businesses to get branded promotions out to targeted audiences. The company offers a range of products free from harmful chemicals and toxins. Miette Dierckx, Yannick Merckx, and Alex Decunha were all significant contributors. If youre a passionate photographer, becoming a Canon brand ambassador will be a great opportunity for you to grow your career. Influencer marketing is a fantastic way for your brand to become quickly known as not only do you get an endorsement from the influencer but you also open up a direct channel to their followers. Well also discuss which brands are working with influencers, how brands can find influencers to work with, and what are considered to be some of the best influencer marketing campaigns., What brands work with micro-influencers? Brands and influencers can discuss the price and even negotiate. Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas. If you also want to promote the idea that women should live free without any judgment and self-doubt, you should definitely join their ambassador program. Searching hashtags is a common practice for many brands as they seek out new material or influencers to highlight. Most brands have a unique hashtag that is easily identifiable and instantly associated with the brand, such as Calvin Kleins #MyCalvins. But the idea of getting your posts sponsored might seem laughable to you. Find out how to contact them by looking them up on the brands website and/or social media. When you consider all the opportunities that the influencer marketing sector presents, the issue of trying to find the best brands that work with micro influencers would be resolved so quickly. Once youve defined your personal brand, its time to reach out to brands. Having the right goals in place is important to make your influencer marketing efforts a success. There are many brands that work with micro influencers to promote their products or services. Launch an Influencer Marketing Campaign for Free. @scottypass for Ta-Ku Wines. The most common hashtags used by their influencers when posting branded content are. you should know the reasons behind brands collaborating with influencers. Their, A recent example of their influencer marketing efforts is the, campaign. In this blog, well round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. When the popular donut chain found out that TikTok star, Charli DAmelio, was a fan, they had to reach out. While there are threats to the influencer marketing industry including fake follower schemes and a decline in perceived trust among some creators it remains strong in todays market. Nevertheless, you can join the Nike Affiliate Program to get up to 11% commission on valid sales generated by you. Target 9. received over 10,000 likes and 300 comments, with a 30% engagement rate. The watchmaker has found success by partnering with bloggers who have a smaller but dedicated following, particularly those writing about fashion and lifestyle topics. Zyper. Photo tags are also clickable, and brands receive notifications when you tag them in photos. One more fashion brand that has been using micro-influencers on Instagram is Urban Outfitters. Asos, like many other clothing brands looking for influencers, works with celebrities and bloggers to promote their products. Their campaign includes collaborating with small influencers who shared popular images of Sperry products on social media. As long as youre bringing in the kind of audience that those brands are seeking, you can expect additional brand partnerships to come your way. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. In fact, micro-influencers can be a great opportunity for marketers to get the word out about their up-and-coming brand to a niche and highly-engaged audience.. Thank you! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Contacting brands that already work with influencers is generally a good idea, as they are more likely to have a budget and a streamlined process in place for managing influencer marketing campaigns. To grow its reach and sales, the brand is looking for Instagram influencers who can appear for the brand and promote its products. If youre interested in getting started with influencer marketing, you may wonder if it is the same as social media marketing or how it fits into a social media marketing strategy. So, make sure to add the brands official hashtags #sperry and #sperrystyle to your content. Using micro influencers to create user-generated content (UGC) is another effective way for brands to work with these individuals. Talking of benefits, Superhost Ambassadors get access to exclusive features and tools, cash rewards for helping new hosts, priority customer support, and more. Build a relationship with influencers, engaging with them for 3- to 6-month agreements to fully integrate them into the brand so that their followers see your product in . So, make sure to add the brands official hashtags, Glossier has established an influencer program in which, Theyve created an environment in which anyone who wears and enjoys their makeup can be an influencer. It offers plenty of analytical data about influencers and provide brands with a platform to collaborate, manage and assist in tracking campaigns. However, if you consistently create high-quality content that brands want and connect with your followers on a personal level, you will begin to gain their attention. S tarbucks The coffee chain is now one of the most successful brands on Instagram by partnering up with influencers for marketing efforts. This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns. With the proliferation of micro influencers, smaller audience size is no longer a dealbreaker for forming collaborations with major brands. It has been collaborating with micro influencers who use the hashtag #hellofreshpartner on their social media posts. Macro-influencers' followers fall between 250,000 to 1 million. Tom's of Maine reached out to micro-influencers that posted about natural beauty products, and had them post about their products. 77% of marketers agree that micro influencers are at the top of their desired influencers list. It provides listeners with a wide selection of titles. The brand is a producer of razors and is probably well-known among millennials and the generations before them, but the company saw the need to raise its profile with those in Generation Z and the younger generations. They rely on influencers to spread their message instead of putting in the time, energy, and resources to cultivate their own loyal fan base. That is okay, there are many brands looking for influencers to work with, and they are especially looking for micro influencers for all the great reasons. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Asos picks out fashion and beauty experts, to promote the brands clothes, accessories, and/or beauty products. How to work with Forever 21: Forever 21 is always on the lookout for new talent, so email your portfolio over to talent@forever21.com today. Through its intimate apparel, Knix is on a mission to inspire women to feel and live free unapologetically. Through the apps in-built messaging feature, you can also have a conversation with brands regarding mutually agreeable prices. Sperry also launched OpenSponsorship, a platform that connects athletes with brands. By working with influencers like Julie Sariana (, Dunkin Donuts. La Croix is a popular beverage brand that has enjoyed massive success with micro-influencers. Top 20 Brands That Work With Micro Influencers. Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). Forever 21 is always on the lookout for new talent, so email your portfolio over to talent@forever21.com today. By posting 1-2 posts per day, you can keep your content fresh and relevant. If youre interested, you can apply directly through the Airbnb website. They are looking for partners who can represent the brand and help people relax their minds using headspace. They give micro-influencers access to new Sephora products to test and review on the internet. Their campaigns primarily work with Instagram micro-influencers to model their seasonal clothing lines in a variety of settings. Mama Earth is an Indian natural beauty and wellness brand founded by husband-wife duo Varun and Ghazal Alagh. However, it can get confusing when it comes to finding great influencers for collaborations. The timepieces produced by Daniel Wellington, a Swedish company, are known for their quality and style. Entering brand contests like #DWPickoftheDay can also be a good way to get noticed by the brand. Moreover, you will get free Membership and exclusive access to creative assets, helping you promote the products easily on your website. Daniel Wellington 2. Ainfluencer is an influencer marketplace where brands can connect with influential Instagram users, and where Instagram users can find the perfect brand to collaborate with and make offers to. Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Angela @thesundaychapter (398k followers) Elise Cook @elisecook (322k followers) Kadek Arini @kadekarini (128k followers) Annie Nguyen @anniesbucketlist (103k followers) Emily Collie @melbournegirl (102k followers) Alesha & Jarryd @nomadasaurus (95.1k followers) . Sephora launched this campaign in order to turn fans into brand ambassadors. Her 1.7 million followers adore her fashion and beauty content, which ranges from casual looks to high glam. The high-quality content that influencers deliver for their brand partners keeps our feeds interesting and chock full of product recommendations, which today, are even more trusted and respected when they come from a smaller and more targeted account. Beauty Brands That Work With Micro Influencers Here are some big beauty brands that work with small influencers: Nivea If you are looking for brands that work with micro influencers then youre in luck. In addition, during the 2016-2017 season, they didnt have to fake authenticity or importance. During the pitch, try to think of creative ways to connect with them. If youre a health and wellness influencer, Headspace can offer you a great collaboration opportunity. According to Helplamas research, people are 3x more likely to read posts from a friend than from a brand itself. brands that work with micro influencers australia. If youre wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok for influencer campaigns and how it compares to other social media platforms. Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the engagement rate games. They are looking for Airbnb Superhost Ambassadors who can help new hosts start their hosting journey with Airbnb. Invite to Collab. ; Reach: Having high reach and engagement rates simultaneously is another benefit of working with macro influencers, which is essential for boosting brand awareness. Influencer marketing isnt just useful for large enterprises small businesses can absolutely use influencer marketing successfully. Everyday? Influencer marketing has seen significant growth in recent years due to its effectiveness. Whether micro-influencers with less than 10K followers or well-established influencers with millions of followers, there will always be brands looking to collaborate with you. The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so its important to have a good idea of what influencers might charge you. YouTube: $200-$1,000/video. The brand, however, went with an extremely original approach to advertising. Social media has forever changed how we use the internet, consume media, and think about buying products. However, you may wonder if its still effective in 2023 or about the future of influencer marketing. Once an influencer gets selected, a contract is formed. A post shared by Nike Berlin (@nikeberlin). Companies get a thrill whenever their customers talk about them online and link back to them. Since theyve established this community, anyone who uses and appreciates their products may become an advocate for them. Once a week? This blog answers the question of how influencers run campaigns and if influencers use Instagram ads. Once a day? The creators and types of content that perform well on the platform are ever-changing. The use of micro influencers is extremely beneficial for companies like Starbucks. She is a perfect fit for brands looking to work with a skincare influencer who shares a positive message and promotes self-care across various verticals. There is a possibility of a higher return on investment (ROI) when using micro influencers rather than traditional celebrities. Audibles marketing approach frequently includes partnerships with bloggers of all sizes. Determine your goals. However, finding the right influencers to work with can feel like a confusing process. An example of a fashion brand that works with small influencers is popular boat shoe brand, Sperry. Read on to learn about the apps journey to becoming the best and most highly-used influencer marketing platform. Approaching brands to collaborate with you is good, but if you want brands to approach you, follow these practices: With so many influencers in the market, it can be difficult to stand out indeed. Save my name, email, and website in this browser for the next time I comment. As reported by Vox. Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Luca + Grae - Aspyn Ovard 7. Your work and narrative will be showcased on Canons brand ambassadors page. The Shelf 6. According to Influencer Marketing Hub, here are some price points you can expect when working with micro-influencers: Instagram: $100-$500/post. In 2019, they tapped into their highly-engaged audience with the creation of the. Using this hashtag along with quality content can be a good way to get their marketing teams attention. In comparison to macro influencers, postings from micro influencers receive 47% more engagement, exposing your brand to a larger audience of potential buyers. Influencer marketing is an excellent way for brands to promote their products or services. This article will provide details on influencer marketing and social media marketing, along with some tips on developing an effective influencer marketing strategy on social media. Secondly, you need to craft your pitch email or message. Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. They often feature their users who share their stories and experience using Headspace. The Live LaCroix section on their website also showcases content uploaded by micro-influencers across different platforms. 1. Its possible that youre already eager to work with Nike, but the company doesnt accept applications from influencers to become brand ambassadors; instead, Nike goes out of its way to find influencers.
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